Imaginary Ventures invests in iconic, generationally defining brands and the technology businesses that empower them.
Imaginary backs leading brands across all consumer and commerce enablement categories. Click below to view the entire portfolio of best-in-class brands beyond this selection of recent investments.
Elevated self-care essentials
Better-for-you beauty made to celebrate melanin-rich skin
The digitally native evolution of the corner store
The new luxury. Fine jewelry for every day.
The next generation of shapewear, loungewear, and intimates founded by Kim Kardashian
Beauty inspired by real life
Organic frozen foods delivered to your door
It has never been easier to launch and scale a business. Technology has reduced the barriers to business formation and growth by orders of magnitude increasing the pace of innovation and the speed to scale. Imaginary sits at the center of this ripe and massive opportunity.
The Imaginary team has deep knowledge and track records in the consumer landscape. They are investors and former operators with complementary skillsets and a diverse and inclusive worldview. All are obsessed with consumer brands and anticipate the cutting edge of the consumer zeitgeist.Learn more